EFG at Salone Del Mobile in Milan 2019
Swedish Design Moves celebrate the richness of Swedish Design in “HEMMA – gone wild”
EFG will exhibit at the 2019 Salone Del Mobile in Milan, the most influential furniture fair in the world. “We are delighted to have been selected by Swedish Design Moves to be part of their celebration of Swedish design in everyday life” says Marianne Dahl, head of product development at EFG. “This is all thanks to EFG´s many years of focused co-operation with top designers”.
The products that will be showcased in Milan by EFG are the very latest concepts by Jonas Forsman, not yet in production. Jonas Forsman has designed several popular furniture series for EFG, most notably the “Create” range of modular, sustainable seating and storage.
At 2018’s Salone Del Mobile, visitors were invited by Swedish Design Moves to experience scenes from Swedish everyday life - This was “HEMMA - stories of home”. For this year’s Salone, Hemma is back with a new chapter called “HEMMA gone wild”! “This Year we look at Hemma – Home, as a place where wild nature and unidentified matter are taking over” say exhibition architects Joyn Studio. The installation is based on the idea of the home as a playing field, with rooms that describe our relationship with home.
“HEMMA gone wild” will take place in the heart of Brera Design District.
For further information, please get in touch with:
Marianne Dahl, head of product development, EFG European Furniture Group
Follow us on Instagram to stay updated @europeanfurnituregroup @hemmagonewild
About Swedish Design Moves
Swedish Design Moves is a programme that aims to increase the international awareness of Swedish design, commissioned by the Swedish Government. The programme is led by Visit Sweden in collaboration with Architects Sweden, ASFB-Association of Swedish Fashion Brands. The Swedish federation of Wood and Furniture (TMF), and Svensk Form.